By maryt
It’s totally possible to run a business and also be kind to the earth. In fact, that’s the focus of this Niche of the Week!
The “green” niche is one of affiliate marketing’s evergreen niches (pun only sort of intended). It’s also quite vast — there are so many sub-niches within it, targeting different interests and lifestyles, from people who want to start growing their own food to those who want to reduce their impact on the planet. We’ve dived into this very large niche before; you can check out our featured post on green energy affiliate programs.
And of course, the green niche also intersects with another hugely popular niche: fashion. There are plenty of manufacturers that have introduced lines of high-quality, sustainable clothing, which you can find featured on sites such as the Ethical Fashion Blog and Moral Fibres. Sustainable clothing is made using methods and materials that have a low impact on the environment, which mostly means natural fibers. Within this particular sub-niche, you’ll also find organic clothing, which is our specific focus in this Niche of the Week!
Organic products, whether food or clothing, have to meet a stringent set of agricultural standards, which includes no synthetic pesticides. Most organic clothes and textiles are made from cotton, but it’s far from the only choice (take, for example, bamboo clothing!). Organic cotton is gentler on your skin (making it a great choice for people with allergies and intense skin sensitivities) and healthier for the environment.
Popularity of Organic Clothing
How big is the market for organic clothes?
The latest market report on organic cotton showed that the industry is gaining back its popularity, after three consecutive years of decline (2012-2014).
According to the Textile Exchange 2016 market report, the industry remains stable with a market value of $15.76 billion USD in 2016. The stable growth was due to an increased market demand as well as improved connections between organic textile farmers and the textile supply chain.
More and more companies are also becoming environmentally aware and supporting organic cotton farming and natural textiles in general. The Textile Exchange group featured a total of 89 retail brands that uses 100% cotton in their products. These brands include huge names such as C&A, H&M, and Nike among others.
Google Trends reveals that search interest on the term “organic clothing” remains mostly stable (with a slight decline over the years, which matches up wth earlier data):
More importantly, the top 5 countries for the term “organic clothing” are also major economic and cultural powerhouses: Australia, Canada, the USA, the UK, and France. That’s a good indicator there is money in marketing organic clothing affiliate products: These are affluent, well-developed nations that also feature some of the world’s fashion capitals.
“Organic” Keyword Research
Pick out the essential keywords that will sustain traffic and conversions
The Internet is an endless source of wonder and information. However, without understanding the best ways to go about your research, you may end up with a lot of great …read more
Read more here:: Affiliate Marketing Blog
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