By cecille.l
2016 is now behind us, but the events of the past year continue to reverberate as we move push through 2017. New presidents, dead musicians and the first plus-size model on the cover of Swimsuit Illustrated.
Because that’s how Life works; sometimes it’s a step forward, sometimes it’s two steps backward.
I’ll let you decide on the presidents and the musicians, but a plus-size model on the cover of a popular magazine is definitely a step forward.
It may seem superficial, but this is a beacon to the millions of women who wear sizes 14 and up. It means recognition; that not all women are “Angels”. There are curvy vixens and voluptuous divas who wear fashionable clothes in bigger proportions.
The plus-size clothing niche is a niche that has been swimming in the back of my mind for quite some time now. As someone who shops in the plus-size section myself, you could say this niche is real close to home. It’s something I’m definitely interested in it and have though about having my own website to my name like GabiFresh.com and JayMiranda.com, but does it have earning potential? Will it be worth the effort?
Fashionably Curvy
Studies show that the average American woman wears a size 14.
In 2010, Americans alone spent USD $186 billion on online purchases, $12 billion of which went to clothing. In this article with The Business Insider, it states that the average American woman is a size 14, and that the plus-size clothing niche in 2012 contributed $18 billion to the $108 billion apparel industry.
The plus-size clothing industry has grown since and generated around US$20B in sales last year as shown in the Statista graph below.
There is clearly a market for plus-size clothing as more and more retailers step up to provide fashionable and good-fitting clothes to the plus-size market.
We know there’s a market. Now, how tough is the competition?
Extra Large Keywords Equals Massive Competition
Plus-size clothing is a huge industry under an even bigger mother niche : the fashion industry. Highly competitive keywords are on full display.
If you do not believe the statistics, then the keyword research will convince you that this niche is popular in its own right. Most of the keywords in this niche have high competition: “plus size fashion,” “plus size clothing,” even specific keywords such as “skinny jeans for plus size women.”
Long-tail keywords have low competition in this niche, but they tend to have low monthly search values.
Even on Affilotools, the results are the same. Any keyword that has to do with “plus-size” any piece of clothing added with the same main keyword, show keywords that are mostly high competition.
You can target information keywords like “best jeans for large women” or “perfect bikinis for the curvy lady”. These long-tail keywords don’t …read more
Read more here:: Affiliate Marketing Blog
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